Chocoel, which started in Seoul in 2011, is a lifestyle brand that contains the basic yet stylish concept of Petit Francais.
I design a variety of items including clothing and accessories for children.
We pursue natural colors and comfortable silhouettes by using natural materials and patterns.
It is a collection made with painstaking patterns created by looking at each material, putting it on, and moving it.
It is a brand created with pride in quality and detail as well as design and clothes that can be worn stylishly over time.
Please remember and cherish the beautiful time with Choco.L.
CUSTOMERS LIFE STYLE & BASE
Chocoel's customers are mothers who pursue beauty in natural everyday life, not glamorous ones. She doesn't rely on fashion,
she has a flair for finding the style that suits her best. She builds a lifestyle for herself and her family,
knowing that a lively, natural look enhances her beauty. She enjoys shopping with her child while drinking her coffee
in a comfortable and lively outfit on the street where the cafe is located, creating happiness in everyday life.
For our valued customers, Chocoel is together with creative design and mind in nature like air.
CHOCO.EL LOGO
Choco.el is short for Chocolate Elephant.
Chocolate, symbolizing a child, is sweet and lovable, and Elephant,
symbolizing a mother, contains the maternal love of an elephant.
The shape drawn as if making chocolate with mother's sincerity became the logo of Choco.L.
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